TapSnap has taken the photo booth out of the dark, and into the light. Gone are the dusty old clunkers that used sit in the back corners of shopping malls and fun parks. In its place is TapSnap ‒ an open-concept, high-tech phototainment system designed to capitalize on the age of social media and the incredible popularity of photo sharing.
“This is a special event photo system so highly connected that the integration between it and social media networks is virtually seamless,” said Scott McInnes, CEO and Founder of TapSnap. “Imagine playing with a giant tablet computer that takes exceptionally high-quality pictures and then lets you share on social networks with a simple tap of your fingertip. The multi-touch screen is incredibly responsive, almost like it knows what you want before you do.”
The technology is a 42-inch-wide multi-touch screen overlay on a commercial monitor and the functionality resembles a giant tablet computer, made larger than life. The multi-touch system works in tandem with a 12-megapixel DSLR Camera -- the EOS Rebel T3 – to take exceptionally high-quality pictures, far exceeding that which could be achieved using a touchscreen camera alone.
“Imagine playing with a giant tablet computer that takes exceptionally high-quality pictures and then lets you share on social networks with a simple tap of your fingertip. The multi-touch screen is incredibly responsive, almost like it knows what you want before you do.”
- Scott McInnes, TapSnap CEO
“TapSnap is a social media powerhouse that actively encourages guests to create a social media profile for an event, while it’s still happening,” said McInnes. “We’ve invested heavily into developing our world-class software system to ensure a first-class experience using the machine.”
TapSnap’s Snap software enables event guests to modify pictures with the simple touch of a fingertip. They can draw or write messages on the multi-touch screen, add digital props such as hats and moustaches, and then instantly share pictures with friends via email or social media networks – Twitter, Facebook, Flickr, Picasa and YouTube. The multi-touch screen allows more than one person (or hand) to draw at the same time.
The on-screen gallery enables people to scroll through, move, rotate and expand photos with their fingertips.
Event guests can also take high-definition video, and TapSnap’s 4G/LTE enables instant uploading of these large video files. TapSnap produces commercial-quality prints and photostrips (just like the old-fashioned photo booths) using a dye-sublimation HiTi 510s printer.
A second proprietary software called SnapBook enables remote set-up of the machine and programming of event preferences prior to an event, for example including a company’s logo on the pictures. It also oversees event booking and manages the TapSnap franchisee’s calendar.
TapSnap’s functionality is built on its executive team’s 12-year history of innovation in self-service kiosks. CEO Scott McInnes and his team also created DVDNow Kiosks, which launched in 2006 and has grown to be the largest independently operated network of movie rental kiosks in the world, with operations in 16 countries. Prior to that, McInnes was involved in creating self-serve Internet kiosks.
“Photo booths have been a popular, profitable business for decades, but the equipment has only marginally improved over the years. TapSnap is the photo booth reinvented for the digital era, capitalizing on recent advances in multi-touch technology that made it possible to create a larger-than-life, incredibly responsive photo system with the power to tap into the surging popularity of social media,” said McInnes.