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Every year, the Food Network South Beach Wine & Food Festival (SOBEWFF®) transforms Miami Beach into a playground for food lovers, celebrity chefs, and immersive brand experiences. For the 2026 festival, Xfinity turned heads with an interactive activation, and TapSnap photo booths were right at the center, capturing unforgettable moments with guests.
A Festive Spot for Festival Goers
With thousands of festival goers exploring every corner of SOBEWFF, Xfinity wanted to do more than just showcase their brand, they wanted guests to interact, celebrate, and create memories. That’s where TapSnap’s interactive photo booths stepped in.
Guests were able to snap photos, then instantly share them via text or social media. It wasn’t just a photo, it was a shareable experience that turned moments into memories.
📸 Why TapSnap Photo Booths Shine at Events
TapSnap photo booths are designed to be interactive, engaging, and shareable, making them the perfect fit for high-energy festivals:
- Highly interactive: Guests can choose props, digital effects, and poses to create their perfect shot.
- Instant sharing: Photos are delivered via text, email, or social media instantly, increasing engagement and brand visibility.
- Fully customizable: Backdrops, overlays, and branded graphics create an immersive experience that aligns with the event’s theme.
“We loved how TapSnap made our activation interactive. Guests weren’t just passing by, they were stopping, smiling, and engaging with Xfinity in a meaningful way.”
— Jordan M., Xfinity Marketing Team
At SOBEWFF, this meant that every laugh, group pose, and playful expression became a memory stamped with both the festival spirit and Xfinity branding, turning attendees into active participants in the brand experience.
🤝 A Win for Brands and Guests Alike
For brand activations, creating meaningful interactions is everything. TapSnap photo booths allow brands to connect with guests on a personal level, offering something fun, memorable, and shareable:
“I didn’t expect to have so much fun at a brand activation! The photo booth made Xfinity feel approachable and exciting.”
— Carlos T., SOBEWFF Attendee
The combination of entertainment tech and experiential marketing ensures that every photo is more than just an image, it’s a story, a memory, and a moment that resonates long after the festival ends.
📍 Bringing Moments to Life
From Miami Beach tents to bustling festival aisles, TapSnap photo booths helped guests capture the joy, excitement, and energy of SOBEWFF. Each snap became part of the weekend’s best memories, proving that interactive experiences don’t just entertain; they amplify brand presence in a way that’s fun, engaging, and unforgettable.
“Seeing guests light up at our photo booth reminded us why experiential marketing works. TapSnap brought our brand to life in a way that photos alone could never do.”
— Jordan M., Xfinity Marketing Team
For Xfinity and festival attendees alike, these photo booth moments were more than pictures, they were lasting memories of a weekend full of food, fun, and interactive experiences.
