5 Trends for a Corporate Summer Event in 2024

By Claire Nagle

As summer approaches, corporate event planners are gearing up to host memorable and engaging events that resonate with employees, clients, and partners alike. The key to a successful corporate summer event is staying on top of current trends to ensure the experience is fresh, exciting, and impactful. Here are five trends that are set to dominate the corporate summer event scene in 2024.

Sustainability and Eco-Friendly Practices

Sustainability is no longer just a buzzword; it's a critical component of event planning. Companies are increasingly incorporating eco-friendly practices into their events, from using recyclable materials to selecting venues with green certifications. Popular eco-friendly trends include:

Zero-Waste Catering: Offering menus with locally sourced, organic ingredients and using biodegradable or reusable cutlery and plates.
Sustainable Décor: Utilizing plants, recycled materials, and digital displays instead of single-use decorations.
Eco-Conscious Venues: Choosing locations that prioritize sustainability, such as LEED-certified buildings or outdoor spaces that minimize environmental impact.
Digital Photo Booths: A digital photo booth allows you to still capture those special moment but eliminates the use of chemicals and paper reducing waste and the impact on the environment.

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Hybrid Events

The hybrid event model, which combines in-person and virtual components, is becoming a staple in the corporate world. This approach allows companies to reach a broader audience while accommodating those who may prefer or need to participate remotely. Key features include:

Live Streaming: Providing real-time broadcasts of keynotes, panels, and entertainment.

Interactive Virtual Platforms: Enabling remote attendees to engage with live polls, Q&A sessions, and networking opportunities.

Virtual Swag Bags: Offering digital gifts, resources to virtual participants, to enhancing their event experience.


Wellness and Mindfulness Activities

Promoting wellness and mindfulness at corporate events is essential for boosting employee morale and productivity. This trend focuses on creating experiences that prioritize mental and physical well-being, such as:

Wellness Workshops: Hosting sessions on yoga, meditation, and stress management.

Healthy Catering Options: Providing nutritious, balanced meals and snacks that fuel attendees throughout the day.

Relaxation Zones: Setting up areas with comfortable seating, calming music, and aromatherapy where attendees can unwind and recharge.


Unique Entertainment and Interactive Experiences

To leave a lasting impression, corporate events are moving beyond traditional entertainment. Unique, interactive experiences are becoming the norm, offering attendees something memorable and engaging. Examples include:

Immersive Technology: Incorporating VR and AR experiences that allow attendees to explore virtual worlds, participate in interactive games or branded virtual photos.

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Live Art Installations: Featuring local artists creating works on-site, which can double as event souvenirs.

Themed Experiences: Designing events around specific themes, complete with matching décor, photos, activities, and entertainment, such as a tropical luau or a 1920s speakeasy.

Staying ahead of these trends can help you create a corporate summer event that not only meets your objectives but also leaves a lasting impact on your attendees. By prioritizing sustainability, embracing hybrid models, focusing on wellness, offering unique experiences, and personalizing the event, you'll ensure your summer event is the highlight of the season. So, start planning and make this summer one to remember for your team and stakeholders!

Topics: Corporate Events Parties Photography Virtual Photo Booth Events design PhotoBooth OnlineEvents brand activation brand exposure brand visibility event engagement branded photo experiences event photography photo booths