---
title: Partying Red Bull-Style at the Formula One
description: Red Bull worked with party planners Formula VIP Events to transform the 2nd floor of the W Austin hotel into a sophisticated, high-end nightclub experience
image: https://blog.tapsnap.net/hubfs/Imported_Blog_Media/Austin-Formula-One-1.jpg
---

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![Partying Red Bull-Style at the Formula One](https://blog.tapsnap.net/hs-fs/hubfs/Imported_Blog_Media/Austin-Formula-One-1.jpg?width=960&height=639&name=Austin-Formula-One-1.jpg)

Parties

# Partying Red Bull-Style at the Formula One

![TapSnap](https://blog.tapsnap.net/hs-fs/hubfs/0.png?width=48&height=48&name=0.png)

 TapSnap

December 2, 2013

Red Bull pulled out all the stops for its Austin Formula One Weekend party experience, Blu at the W. And what a party it was.

Red Bull worked with party planners Formula VIP Events to transform the 2nd floor of the W Austin hotel into a sophisticated, high-end nightclub experience with beautiful blue custom lighting, international DJs, go-go dancers and TapSnap phototainment, with a ticket price of $100.

![Austin Formula One](https://blog.tapsnap.net/hs-fs/hubfs/Imported_Blog_Media/Austin-Formula-One-1.jpg?width=346&height=230&name=Austin-Formula-One-1.jpg)

The entire weekend was one big non-stop party for franchisee Michael Meeks and his TapSnap machine. For two nights in a row he helped guests capture and share their party experience on social media from 9pm to 4am on November 15 and 16.

Celebrities like Matt LeBlanc from the TV-show *Friends* and Chef Gordon Ramsay from the *Hell’s Kitchen* show were there along with the who’s who of high-end car brands: Mercedes McLaren, Lotus, Ferrari  and more.

“Red Bull enjoyed it so much that when their racers won first and third on Sunday, they invited TapSnap to their VIP-after party that night,” says Michael.

![Blu at the W_02](https://blog.tapsnap.net/hs-fs/hubfs/Imported_Blog_Media/Blu-at-the-W_02-1.jpg?width=320&name=Blu-at-the-W_02-1.jpg)

Michael also provided TapSnap phototainment at a pre-event, the FULL TILT Fashion Show from 6 to 9 pm on the Saturday which included guests taking their photos while trying on some gorgeous Kendra Scott jewelry, as well as a pre-party event for Austin Monthly Magazine on Friday. Working with the event planner, [Formula VIP Events](http://www.blupartyatx.com/), was key to landing the event, which attracted 8,000 people.

Not only was the machine branded with a green screen that included all of the sponsorship logos, but the TapSnap attendants were also branded for the event in Blu at the W apparel.

[![Book a photo booth rental](https://no-cache.hubspot.com/cta/default/3835979/5f124e51-74c5-47bb-9b9e-a0dbea5d430b.png)](https://cta-redirect.hubspot.com/cta/redirect/3835979/5f124e51-74c5-47bb-9b9e-a0dbea5d430b)

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