Bringing the Ocean to Life: TapSnap at ARUP Laboratories’ 4-Day Event

When a national leader in diagnostic testing and research like ARUP Laboratories plans a major event, they go big, and TapSnap was there to make sure the experience was unforgettable.

Over four incredible days at the stunning Loveland Living Planet Aquarium in the Salt Lake City area, TapSnap provided two of our premium 42” Photo Booths for three hours each day. This wasn’t just any event, it was a perfect blend of cutting-edge technology, vibrant creativity, and engaging fun for hundreds of attendees.

Immersive Aquarium-Themed Experiences

The venue set the tone for a unique experience, and TapSnap elevated it with customized aquarium-themed green screens. Guests didn’t just take photos; they dove into an underwater adventure! With marine-inspired backgrounds and interactive digital props, every picture captured the magic of the aquarium setting.

The Numbers Speak for Themselves

This was no small activation — it was a massive success in both engagement and data capture:

1,300 photos taken

404 emails collected

435 SMS opt-ins

These results demonstrate the power of combining a visually immersive experience with real-time social sharing and lead capture tools. ARUP not only created an unforgettable experience for their guests but also leveraged TapSnap to build meaningful digital connections.

 

Why This Event Stands Out

What makes this activation truly special?

Multi-day engagement: Four consecutive days of fun meant ARUP could connect with a large and diverse audience.

Premium photo booth technology: Our TapSnap 42 units delivered crystal-clear images on extra-large touchscreens.

Brandable, shareable content: Guests loved posting their underwater adventures, creating organic buzz for ARUP.

The Takeaway

When a nationally recognized organization like ARUP Laboratories invests in creating memorable, interactive experiences, it shows the power of live events done right. And TapSnap is proud to be the partner that makes it happen.

Ready to make your next event as unforgettable as ARUP’s?

 

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