Valerie and Blake Nicholson aren’t just the owners and operators of TapSnap 1073, they are also proud parents to three sons. Together, they aim to build a flourishing family business and to bring the excitement of TapSnap to the local community in the Austin area. We sat down with the couple to find out how they make their business thrive.
The fear of missing out, or FOMO, is not a new concept for those working in the event industry. It’s the perfect tool to use to drive ticket sales and boost attendance. According to Eventbrite, 69% of millennials experience FOMO, which is fueled more so now by social media updates and sharing. With that in mind, this psychological phenomenon can transcend just boosting ticket sales. It can also be used to increase attendee engagement!