According to a 2016 survey, the total holiday sales for last year exceeded $1 trillion - a 4% increase over 2015. (Deloitte, “ 2016 Holiday Survey”)
Despite the surge of Instagram popularity and smartphone selfie-snapping, photo booths continue to emerge as a must-have event entertainment solution. From the four-walled booths where guests would sit and snap a photo and then collect their printed photo strips, to open-air marketing solutions for large corporate events, photo booths have evolved into an integral piece of the event marketing puzzle.
Hosting a live event is an obvious way for companies to connect with customers, prospects, and partners, but there are many more benefits to doing so than just schmoozing. A new study was recently shared on the Bizzabo Blog, emphasizing that the majority of marketers believe that live events are critical to the overall success of their company. In reviewing the stats and trends shared through this study, we've found some great points that support the need to not only host live events, but to create unique sponsorship opportunities for your paying partners, and provide engaging event entertainment to connect with those guests in attendance. For the full report, visit: 2018 Event Marketing Statistics, Trends, and Data
Boasting the title of "entrepreneur" often means bearing the burden of wearing many hats - especially for small business owners. Not only are you responsible for coming up with the ideas behind the business, but you are often stuck with handling the financials, the marketing, the sales, the communications, and the logistics. It's a tough job, made a little easier when equipped with the right time-saving tools.
Trying to work from home when you're running your own business can be distracting. When your work life and your family life share the same roof, it can be easy for the lines to blur. Lunch breaks become tidy-the-house breaks, downtime becomes riddled with work interruptions, and multitasking becomes mandatory as you toggle between work and play - around the clock.
People love working in the photo booth business for many reasons: it's a great alternative to sitting behind a desk all day, it provides a fun environment where you can work for yourself, and you get to bring excitement and positive energy to events. As a photo booth owner, it's your job to be the life of the party! The photo booth business is FUN; but what is less often talked about, is that the photo booth business can also be very profitable too. You can actually make a living, doing what you love.
To give you an idea of how much money you can make, we've broken it down for you.
Social events (birthday parties, holiday parties, sporting events, and graduations) can typically run anywhere from $500 to $1,000 per event; or $250 - $350 per hour. These rates will of course vary from market to market, and the pricing will depend on the owner’s strategy: do they want to be less expensive and do more events per month; or do they want to have more competitive pricing so their service is regarded as a top-tier offering? There are pros and cons to both business models.
With technological advances, it's becoming easier and easier for people to ignore traditional marketing messages. They can fast-forward commercials thanks to the PVR (or avoid them altogether with apps like Netflix). They can mute digital advertisements from brands within apps and on various social media platforms, and they can filter their email inboxes to reduce content that includes sales copy. So how can companies reach potential customers without the message literally getting lost in the mail?
It's time to get all decked out in your favourite devilish disguise and prep for your Halloween party, but where do you start? We have 5 ways to make your Halloween party truly spooktacular, so that all of your boos and ghouls can have a frightful - yet delightful time.
Photo booths are a fun way to snap pics at a party or corporate event, but there's so much more that you can do with the boxed-in portrait-snapping photo phenomenon!
"Having TapSnap work with us, THAT was a great business decision." - Westwood Plateau Golf Tournament Producer